TACOMA, Wash. - The Pacific Lutheran University Athletic Department has partnered with Opendorse, the industry leader in Name, Image, Likeness, to provide Lute student-athletes with the education and tools to maximize their NIL value and marketability.
 
"It's important for us, as Lutes, to be leaders on our teams, in the classroom, in our communities, and among our peers. This partnership lives up to our commitment to leadership by being one of the first NCAA Division III institutions to proactively engage in the future NIL success of our student-athletes," said Athletic Director Mike Snyder. 
 
PLU becomes just the second NCAA Division III institution and the first on the West Coast to partner with Opendorse and take advantage of the companies suite of services – empowering PLU student-athletes to understand, build, and protect their brands with industry-leading education and marketing resources. 
 
In partnering with Opendorse, PLU will be utilizing the same platform used by student-athletes from power five programs in the Atlantic Coast Conference, Big Ten Conference, Big 12 Conference, Pacific 12 Conference, and the Southeastern Conference. 
 
"I'm excited about the commitment and dedication of our staff throughout this process. Everyone understands that the student-athlete experience is at the center of everything we do. This partnership is a demonstration that we want to continue to invest in the future of our student-athletes and help position them for ongoing success," said Snyder.   
 
Opendorse Ready™
Opendorse Ready is the elite NIL education solution in college athletics. The program provides student-athletes with industry-proven assessment, education, and performance tools to understand, build, and protect their personal brands as we enter a new era. Having facilitated endorsement opportunities with thousands of professional athletes since 2012, Opendorse has built Ready on a foundation of tangible insights and data from a decade of athlete marketing experience. 
 
With Ready, PLU will provide student-athletes with custom brand value assessments, live consultation sessions with industry leaders, and on-demand access to the NIL Masterclass, an education series featuring experts on brand building, monetization, and financial literacy from leading brands including Instagram, Twitter, the Players' Tribune, and Overtime. 
 
Opendorse Social™
Opendorse Social is the marketing product athletes use to build their brands. Thousands of professional and college sports organizations use Social to maximize their media – equipping athletes with access to video and photo content through drag-and-drop media libraries, one-tap publishing technology, and real-time analytics.
 
About Opendorse
Opendorse is the sports technology company that maximizes endorsement value for athletes. Today more than 60,000 athletes around the world use Opendorse to understand, build, protect, and monetize their brands with support from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands.
 
Lute student-athletes will have the opportunity to sign up and learn more about the platform in the coming weeks.